MEET
The Bra Professor

I am really passionate about empowering women and girls to talk about and understand their breasts and bras, so in 2014, myself and colleagues established a charitable initiative called Treasure Your Chest, which offers free resources to educate schoolgirls about breasts and bras. We know that 46% of schoolgirls are put off sport because of something to do with their breasts. Our resources have demonstrated improvements in girls’ breast knowledge, attitudes to breasts and engagement with positive breast habits over a sustained period of time.

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The bra market has advanced hugely over the last decade, offering women a wider range of solutions and technical innovations. Whilst this market progression is really positive, it also means an increase in choice, which can be confusing. Breast and bra information available to the public can be overwhelming, often conflicting and commonly lacking an evidence-base. I believe there is an opportunity to cut through the noise and offer accurate, evidence-based advice.

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I have been lucky enough to be involved in a large amount of media coverage over the last two decades. I believe this is a really important part of my job; it enables the dissemination of scientific, evidence-based data to the public and raises awareness of this important aspect of women’s health.